Creating memorable impressions
Rich media is the collection of audio, video, sound, virtual reality, text, graphics, photos and animation branded and streamed for your customer's internet experience. Today websites must deliver great visuals matching content, products and services. Consumers expect up-to-date, visually rich content around the clock.
The most recent 2008 BIGresearch Simultaneous Media Survey shows traditional media declining in influence and showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth. For example, when compared to a year ago, Instant Messaging and Blogging experienced double digit growth for purchase influence of electronics while Broadcast TV and Cable showed a double digit decline.
Today your website needs to consider the impact of video, audio, interactive virtual reality, high-res imaging, speech and animation. The integration of rich media content really leaves an impression about your company, products and services with customers who are now spending more time online. Advertisers using rich media are expected to reach over 650 million by 2010.